For months now, you’ve been reading posts by Kat Ward and admiring her photographs.
Now, I’m happy (and a little sad) to report that as of October 1, I’m handing the reins to Kat for good.
Six years ago, I set up a simple site at hometown-pasadena.com to help promote the book my fledgling company had just published, Hometown Pasadena. The book became a success, and eventually we morphed the site into the thriving online magazine it is today.
I loved writing for and editing the site. I am so grateful for the support of the advertisers, many of whom are friends and neighbors, and for the work of Caroline Purvis, who sold and managed those ads, and John Stephens, who built and designed the site. I loved publishing smart writers like William Goldstein, Mel Malmberg, Lian Dolan, Matt Hormann, Sandy Gillis, Mary Jane Horton, Skylar Sutton, and Jean Gillis. And I loved watching our traffic climb—first a few hundred hits, then a few thousand, and now about a half-million page views per month. I never dreamed it would grow like this.
But it’s time to let my baby go. I’m happy to say that Prospect Park Books is expanding, and my partner, Patty O’Sullivan, and I need to focus on our core business: books. We’re tripling the number of books we publish next year, and we just can’t give Hometown Pasadena the attention it deserves. Kat Ward has the talent, the smarts, and the passion to do it right, and make it even better. So we’ve sold the site to her, and as of October 1, she’ll be in charge of everything, from advertising to editorial direction.
If you have a press release for the site, or want to talk about advertising (note: it’s a great deal for the amazing traffic), you can reach her at kat at hometown-pasadena.com
Thank you Pasadena, Altadena, South Pas, San Marino, Sierra Madre, and environs for your readership and support. Please give Kat a warm welcome and help this truly local—by locals, for locals, no New York money behind it—resource continue to thrive.
—Colleen Dunn Bates