Toasting you with a lite

In the late 1970s, there was a brief craze for generic brands. This lite beer was cooked up by General Brewing in downtown L.A. and marketed at Ralphs supermarkets. I remember hoisting a few of the $1.99-a-six-pack specials. Let’s just say the price was right. It was at least as good as Billy Beer, named […]...

Dec 31, 2010 / More »


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