My 64,000+ member book club, on Twitter: Is the book dying, or getting a social life?

May 23, 2012
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Social Networking And Blogging Website Twitter

A close-up view of the homepage of the microblogging website Twitter on June 1, 2011. Credit: Oli Scarff/Getty Images

It’s always difficult for book clubs to choose their next subject, but it’s especially difficult for Jeff Howe, who runs a book club with over 64,000 members…on Twitter. How does it work? What do they read? And with the world’s great books all tweeted in 140 characters, is it really worth it? Howe explains that it’s not only the format of books that is changing, but the entire reading experience. And that’s not necessarily a bad thing. Howe thinks Twitter could be the most social reading experience yet.


Still, it’s left others wondering: Is the book dying, or getting a social life?


Jeff Howe, assistant professor at Northeastern University, where he teaches multimedia journalism; he’s the author of “Crowdsourcing: How the Power of Crowds is Driving the Future of Business,” and he runs a 64,000 + member book club via Twitter

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