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Moguls, movies and a company called DreamWorks

May 7, 2010

When DreamWorks was founded in 1994, it was the first new Hollywood studio in 60 years. Headed by director Steven Spielberg, music mogul Jeffrey Katzenberg, and ex-Disney executive David Geffen, the company set out to build a media empire dedicated to talent and where employees didn't have titles that was dedicated to talent. DreamWorks had its share of successes – American Beauty, Gladiator, Shrek. But it also had numerous, costly failures. And by 2005 the studio was sold to Paramount. In The Men Who Would Be King, reporter Nicole LaPorte tells the story of the company's flare-ups and failed ambitions.

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