FilmWeek: Inception, Sorcerer’s Apprentice, Kisses and more. Then, do ultra-hyped openings help or hurt films?

Jul 16, 2010

Larry Mantle and critics Andy Klein of Brand X and Henry Sheehan of discuss the week’s new film releases including Inception, The Sorcerer’s Apprentice, Operation Endgame, and Rosencrantz and Guildenstern are Undead, among others. TGI-FilmWeek!

Also, in light of the opening of Inception, Larry and the critics open up the phones to talk with listeners about highly anticipated film releases. Does all the hype really help? Or does it just hurt? What other manically marketed movies have gotten your hopes up? Did they deliver the goods…or not?

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