The Monarch butterfly population this year is expected to be down to its lowest level since 1976, a “catastrophic collapse.”
In response, La Monarca Bakery is expanding its Cakes for Cause campaign to include all its locations beginning on April 22nd, which is Earth Day. Ten percent of the proceeds from cake sales will benefit ECOLIFE Foundation’s Monarch Conservation project in Michoacán, Mexico. Efforts include protecting existing forests by constructing fuel-efficient stoves to reduce the cutting down of trees for fuel and the restoration of forests by the planting of thousands of trees.
Executive Director of ECOLIFE, Bill Toone, stated after a recent trip: “I am just back from a tragic trip to Mexico. Tragic because Monarch butterflies are at an all-time low—two percent of the historic one billion of about 25 years ago. Never have there been so few butterflies in Mexico.”
Unsatisfied in just raising funds, La Monarca Bakery is working to raise awareness for this “now endangered migratory phenomenon.” All kids and families visiting their stores will receive a coloring page featuring Monarch butterflies in their natural habitat.
La Monarca Bakery
1001 Mission St., South Pasadena 91030
Hours: Mon.-Sun., 6 a.m.-8 p.m.