Expect a crowd at Vroman’s on Thursday night, when Gary Veynerchuk will appear to speak and sign his new book, Crush It. But if you’re an oenophile hoping to chat about Calatayud wines, this won’t be the event for you — although Veynerchuk is famous for the online videos of his hyperactive, regular-guy wine discussions, his book is not about wine. It’s his advice on how to turn your passionate hobby into a lucrative business — just like he did.

The guy is onto something… what he’s talking about is what we’re doing right here at Hometown-Pasadena.com. Check out his promotional video here.

Gary Veynerchuk Book Signing
Thursday, October 22, 7 p.m.
Vroman’s Bookstore
695 E. Colorado Blvd., Pasadena
626.449.5320, vromansbookstore.com