Advertising accepts advertising from a limited number of like-minded businesses. Here’s the story: is all about community, and our community is growing fast! We are currently averaging:

— 76,011 visits per month
— 232,417 page views per month
—23,639 unique visitors per month

Added to our mix are the Hometown Pasadena Facebook Fan Page and our weekly e-mailed newsletter.

Our community of readers checks in frequently for our interviews, food stories, features, events, restaurant and book reviews, local history articles, poetry and short fiction, recipe-of-the-week, coverage of local shops, and kids’ happenings. Our editorial content is smart, informed, entertaining and (unlike at many other online and print publications in town) completely free of influence from advertisers.

And now this community of readers is connecting with well-designed ads from some of the most respected businesses around. Our recent advertisers include: realtor Darrell Done, Julienne Fine Foods, Boston Court Performing Arts Center, Fiore Market Cafe, Lyd & Mo Photography, Lineage Dance, Luis Jane Studio, Buddy Powell Commercial Acting, and Balanced Concepts Pilates.

Our ad rates range from $50 to $500 per month, rates that are dramatically lower than print publications. But how many coffee-table magazines get 200,000+ hits per month?

Newly available is a targeted ad spot on our weekly Hometown Pasadena newsletter emailed to our subscribers and fans.

If you’d like to find out more about advertising, please call publisher Kat Ward at 323.428.9921 or e-mail kat (at)


Flintridge Books

Lyd and Mo Photography

Louis Jane Studios

Homage Pasadena