Make-up ads: Photoshopped phonies or aspirational images?

Aug 3, 2011

In a much talked about move, the Advertising Standards Authority in the U.K. has banned two L'Oreal magazine ads. One features a porcelain, flawless Julia Roberts. The second shows supermodel Christy Turlington somehow looking more super. The decision came after a politician there complained the ads were "not representative of the results the products could achieve". The make-up company admitted retouching the photos. In particular, L'Oreal said the Turlington photo was altered to "lighten the skin, clean up make-up, reduce shadow and shading around the eyes, smooth the lips and darken the eyebrows." Is that all? Still, L'Oreal calls the images accurate representations that are "aspirational." What do you think of these ads being pulled? Should ads be a closer reflection of reality? Whose reality anyway? Are media consumers savvy to Photoshop? What about the children?

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