Brigham Yen


A Peek at LA’s Role in Gap’s Global Marketing Campaign

A Peek at LA’s Role in Gap’s Global Marketing Campaign

It was earlier this month that Gap announced that it would be highlighting Los Angeles in its new global marketing campaign for their 1969 denim line that has proven to be one of Gap’s most successful clothing items. The focus … Continue reading → Read the Full Story at Brigham Yen

Downtown LA Style: John Moore (CFO)

Downtown LA Style: John Moore (CFO)

John Moore, 24, is wearing a Dior Homme V-neck shirt, Kenneth Cole pants, dress shoes from Coach, sunglasses from Oliver Peoples, and a Cartier leather strap watch. John is the CFO of Saint, LCC. He was born and raised in Newport … Continue reading → Read the Full Story at Brigham Yen

Freshii Opening Monday on August 15, 2011 in Downtown LA

Freshii Opening Monday on August 15, 2011 in Downtown LA

It was almost 5 months ago that the signs for Freshii went up on the windows of the Robinson’s building on 7th Street touting that “custom built fresh food” was coming soon. According to Freshii’s Facebook fanpage, the restaurant is planning … Continue reading → Read the Full Story at Brigham Yen

Update: The Met Apartments New Paint Job Completed in Downtown LA

Update: The Met Apartments New Paint Job Completed in Downtown LA

A little over a month ago, I snapped a few photos of the exterior renovation work going on at The Met Apartments in South Park. The entire facade of the 14-story apartment building was in the process of getting a … Continue reading → Read the Full Story at Brigham Yen

BJ’s Restaurant and Brewhouse Coming Soon to Pasadena

BJ’s Restaurant and Brewhouse Coming Soon to Pasadena

BJ’s Restaurant and Brewhouse has officially signed the lease to take over the entire ground floor space of the historic commercial high-rise at the corner of Colorado Blvd and Marengo, which is adjacent to Paseo Colorado. The popular LA-based restaurant chain–serving up … Continue reading → Read the Full Story at Brigham Yen

Downtown LA Style: Casha Garcia (Account Executive)

Downtown LA Style: Casha Garcia (Account Executive)

Casha Garcia, 27, is wearing a floral print dress from Forever 21, Jessica Simpsons pumps, vintage sunglasses from Buffalo Exchange, and wood beaded bracelet and earrings from Red Apparel. Casha was born in Virginia and raised in Long Beach, CA. … Continue reading → Read the Full Story at Brigham Yen

[Video] Gap Highlights L.A. in Global Marketing Campaign, Elevating Downtown LA’s Fashion District to Another Level

[Video] Gap Highlights L.A. in Global Marketing Campaign, Elevating Downtown LA’s Fashion District to Another Level

Watch the Gap global marketing campaign video highlighting Downtown LA. I was very excited to learn about San Francisco-based Gap launching a global marketing campaign this week–titled “The New Gap Denim 1969: LA and Beyond”–that will exclusively highlight Los Angeles, … Continue reading → Read the Full Story at Brigham Yen

[Video] Clark Hotel Continues Construction Work in Downtown LA

[Video] Clark Hotel Continues Construction Work in Downtown LA

The founder of Red Line Tours, Tony Hoover, sends this video over asking the question: “What is going on here?” Apparently, as you can see in the video uploaded to YouTube in Feb 2011, work continues on the historic Hotel Clark … Continue reading → Read the Full Story at Brigham Yen

Construction Update on New Genesis Affordable Housing in Downtown LA

Construction Update on New Genesis Affordable Housing in Downtown LA

The LEED-Platinum certified New Genesis affordable housing mixed-use project has been rising quietly on Main Street over the past year. A rendering from architect firm Killefer Flammang shows a well-designed, modern 7-story building that will contain 106 units intended as … Continue reading → Read the Full Story at Brigham Yen

Metropolis (Mixed-Use Project) Slated to Break Ground in 2012 in Downtown LA

Metropolis (Mixed-Use Project) Slated to Break Ground in 2012 in Downtown LA

A large mixed-use project near LA Live that has been in the works for over two decades may finally come to fruition in Downtown LA, which would be a tremendous boost to the growing prominence of LA’s urban renaissance. According … Continue reading → Read the Full Story at Brigham Yen