Vroman’s Blog


Little Flower Baking!

Little Flower Baking!
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This coming Saturday (4/23), we have the pleasure of hosting Christine Moore and Cecilia Leung of Little Flower. Christine has recently come out with a new book, Little Flower Baking. Interviewing Christine and Cecilia will be Los Angeles Times-bestselling writer Lian Dolan, author of the novels Helen of Pasadena and Elizabeth the First Wife as well as the […]

Happy National Book Mobile Day!

Happy National Book Mobile Day!

Happy National Book Mobile Day! We’re celebrating with this fun memory! In 1950, Harry Sheldon & J.V. Sheldon, Jr., came up with an innovative sales idea. At their suggestion, the company outfitted a Silver Streak trailer with shelving & display racks for 1500 books. Pulled by a Ford coupe, the Vroman’s-on-wheels visited remote communities in California, […]

Diverse Content from Pasadena Indie Publisher, Balcony 7

Diverse Content from Pasadena Indie Publisher, Balcony 7

by JZ Bingham, VP Acquisitions, Editor-in-Chief,  Balcony 7 Media and Publishing Avid readers in the Los Angeles area looking for an eclectic mix of fiction series may look no further than their own backyard. Balcony 7 Media and Publishing, based in Pasadena, offers “an intriguing mix of titles,” according to the Library Journal. With a […]

Marla Frazee (A Documentary Short)

Marla Frazee (A Documentary Short)

by Adam Goodwin My first exposure to Marla Frazee was through the incredible picture book, All The World.  My wife and I have two young children ages 6 and 2.  My son received the book as a gift from my aunt in 2013.  The whole family was immediately struck by the richness of the illustrations […]

3 Contemporary Irish Authors You Should Be Reading

3 Contemporary Irish Authors You Should Be Reading

James Joyce, W.B. Yeats, Oscar Wilde, Bram Stoker…we all know and love these classic Irish authors. But what about giving some love to some more contemporary Irish authors? I’ve compiled a short list of a few authors to check out this St. Patrick’s Day (in case kissing everyone in sight and drinking the day away […]

My Twins

My Twins

by Erika M. Martínez My nephews turned eight years old this month. When I spoke to my sister she told me that instead of having a party they would go shopping for new bicycles. It’s still hard to believe that they are in second grade, that they love to sing in the children’s choir at […]

Losing Everything

Losing Everything

by Allison Hill This blog was originally posted on HuffPostBooks Someone I love lost everything a few months ago. A middle of the night house fire. A narrow escape. A home in ashes. My brother is making an inventory list for the insurance company. He mentions that he had a $5,000 leather sofa. I remind […]

Psychedelics Hit the Big 60!

Psychedelics Hit the Big 60!

By Allene Symons If you’ve ever sampled or wanted to sample psychedelics, then this flashback is for you. Sixty years ago, in March of 1956, the word psychedelic was coined during an intense exchange of letters between a famous author and a psychiatrist whose specialty was schizophrenia. I tell the full story in Aldous Huxley’s Hands: […]

Welcome to the Neighborhood Jones Coffee!!

Welcome to the Neighborhood Jones Coffee!!

Vroman’s has some new friends that just moved into the neighborhood!! The Next Chapter, a new coffeehouse from Jones Coffee Roasters, has opened up in the space next to Vroman’s and we could not be more excited! They opened up just a little bit ago and are already getting some great buzz. Of course this […]

Welcome to the Neighborhood Jones Coffee!!

Welcome to the Neighborhood Jones Coffee!!

Vroman’s has some new friends that just moved into the neighborhood!! The Next Chapter, a new coffeehouse from Jones Coffee Roasters, has opened up in the space next to Vroman’s and we could not be more excited! They opened up just a little bit ago and are already getting some great buzz. Of course this […]

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