Gustavo Arellano Launches Liberate ‘Taco Tuesday’ Campaign, Enlists Lebron James

Sep 5, 2019

LeBron James #23 of the Los Angeles Lakers celebrates after passing Michael Jordan and moving to #4 on the NBA's all-time scoring list during the second quarter against the Denver Nuggets at Staples Center on March 06, 2019 in Los Angeles, California

LeBron James #23 of the Los Angeles Lakers; Credit: Robert Laberge/Getty Images


LA Times feature writer Gustavo Arellano is making the case for why NBA star LeBron James should liberate “Taco Tuesday” and make it un-trademarkable. 

Word got out that James is attempting to trademark “Taco Tuesday.” James uses Instagram on Tuesdays to share videos of his family and friends as they prepare to eat tacos. Taco Johns acquired the rights to “Taco Tuesday” about three decades ago and Arellano says the restaurant chain will undoubtedly fight James’ attempt to trademark it. Arellano says James has the opportunity to do some good. He thinks the Lakers star should use the legal battle to officially liberate “Taco Tuesday” for the world to enjoy. He even offers to take James on a “taco crawl” through L.A. for inspiration.


Gustavo Arellano, features writer at the Los Angeles Times, whose latest piece is titled, “Why LeBron James should free ‘Taco Tuesday’ from its trademark shackles”

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