Tea Lovers Fest: 10 Years

Apr 25, 2016


The Tea Lovers Festival is celebrating a decade of annual events at the Pacific Asia Museum on May 1.

Traditional Japanese tea ceremonies, live music and a talk by the festival’s founder Kulov will augment the release of the retrospective book Tea Lovers Festival: 10 Years.

“The Way of Tea.” It sounds like the anthropomorphism of dried, crushed leaves or green tea powder poof-ing to life, but “the first documented evidence of tea in Japan dates to the 9th century” and the tea ceremony developed over the centuries into a significant spiritual exercise. By the 16th century, tea drinking had spread among all the classes and Sen no Rikyū fostered the concept of ichi-go ichi-e, “a philosophy that each meeting should be treasured, for it can never be reproduced.”

According to Sheila Fling of Southwest Texas State University at, there are “more than 200 different detailed procedures for preparing and serving a bowl of tea.”






The Tea Lovers Festival welcomes “renown tea master” Soshitsu Nishimura of the Edo Senke Sado School who will perform a traditional tea ceremony.

Enjoy a matcha-style green tea in a simply, yet spiritual manner, along with exquisite Japanese sweets. As Japanese Tea Ceremonies are intimate experiences, there will be two separate ceremony sets, with a maximum of only 20 persons per set.


Soshitsu Nishimura

Soshitsu Nishimura


Live music is thanks to Tsugaru shamisen player Mike Penny, and the final event is Kulov sharing images, videos, and anecdotes about the various Tea Lovers Festivals that have been held since 2006, and which are covered in the newly released Tea Lovers Festival: 10 Years. Copies are available digitally, in soft or hard cover versions and as a limited edition—cloth bound with slip cover and individually numbered, of which only ten copies available.


Tea Lovers Festival Book Release
Sunday, May 1st, 3-5:30 p.m.
PAM, 46 N. Robles Ave., Pasadena 91101
For ticket info, see below
Or visit




Japanese Tea Ceremony: Set 01 3:15 – 3:45 p.m.
Tickets: $20 in advance, includes Museum General Admission*
$25 at the door, includes Museum General Admission*
$15 for Museum Members*

Japanese Tea Ceremony: Set 02 4:00 – 4:30 p.m.
Tickets: $20 in advance, includes Museum General Admission*
$25 at the door, includes Museum General Admission*
$15 for Museum Members*

Book Release by Kulov: 4:30 – 5:30 p.m.
Tickets: Free with Museum General Admission
Free for Museum Members

*Limited number of tickets available. $15 will be deducted from the price of each copy of the book Tea Lovers Festival: 10 Years when purchased at the event. Tickets to this event do not include entrance to the special exhibition Royal Taste.






Source information obtained from:

Photo, casual tea set, top right, by Saitowitz from Tokyo, Japan (Omotenashi) [CC BY-SA 2.0 (], via Wikimedia Commons.
Illustration of tea ceremony found at
Colored historical photo of woman at tea ceremony; Pinterest.
Photo, chawan, uploaded by Adriano at Italian Wikipedia [GFDL ( or CC-BY-SA-3.0 (], via Wikimedia Commons.
Historical photo, below, Japanese women having tea from book Japan and Japanese (1902), by author unknown [Public domain], via Wikimedia Commons.







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