It’s hard to imagine Wonderland, the vibrant, Tokyo pop-inspired store in Eagle Rock, without owner Leanna Lin Fong…or to imagine the pixie-haired proprietress in a shop setting less unique.
Bright and airy, cute and quirky, full of fun — going to Leanna Lin’s Wonderland really is like visiting a happy land where countless cheery cities beckon you to visit. Every inch of the store features a new discovery…and the perfect gift for every mom.
Jars of bright beads inspire budding designers and their DIY Moms to create personalized baubles for a perfect Mom-and-me Mother’s Day project.
Fashionista Moms will flip over Leanna Lin’s own line of jewelry, which has garnered her coverage in fashion publications such as Daily Candy, Teen, Shojo Beat, and Audrey.
Leanna Lin’s newest achievement—inclusion in Crave LA, a must-have guide book of women-owned businesses in Los Angeles—is the perfect gift for Entrepreneurial Moms-about-Town.
And if Mom’s the sort who likes to pick out her own gift, bring her to Leanna Lin’s Wonderland this Saturday, May 11 for the opening night event of Supah Mashup Art Party – A Celebration of Cute Collaborative Art + The Corner Museum of Dubious Beasts.
Hana Kim, founder of Supahcute, curated Supah Mashup Art Party: a group exhibition featuring original collaborations from art duos.
The Corner Museum of Dubious Beasts is presented by critter curators and sculptors Leslie Levings and Shing Yin Khor whose creations were inspired by “early cabinets of curiosities and the mustiest of old museums.”
Leanna Lin paused momentarily from organizing art shows, designing jewelry, and running a shop to answer questions via email.
Kim Axelrod Ohanneson: You’re a designer, a shop owner, and a gallerist. What’s the most challenging aspect of wearing so many different hats?
Leanna Lin Fong: Trying to give every aspect the full attention it deserves.
KAO: Do your different business/creative endeavors require different design sensibilities?
LLF: I keep within the Leanna Lin’s Wonderland brand on everything that I put into the shop: products, art, and my own jewelry collection. When bringing products into the shop, I’ve learned what my customers like or want, and have expanded on that.
But with the art shows and my own jewelry collection, I’m able to explore and be more creative!
KAO: Where do you get your inspiration as a designer?
LLF: Fashion magazines (I read Vogue Gioiello, Elle, Nylon, Teen Vogue and Japanese magazines to get a wide range of fashion inspiration), people on the streets, architecture, art, and NY teen fashion TV shows (like Gossip Girl and The Carrie Diaries.)
KAO: As a designer, what’s your target demographic?
LLF: I design for women who are in their 30’s – 60’s. These women have their own style and don’t follow trends. They are artsy, funky and like to make a statement. They also appreciate the arts and design.
KAO: How do you find the artists for your bi-monthly shows?
LLF: There are so many artists that I admire and have admired for a long time. I had done a lot of shows with my jewelry collection in the past and saved all those contacts, including Melissa Contreras of Axelhoney and CJ Metzger! They are actually the first two artists I invited to do a show at my shop.
Friends, artists and designers have connected me with other artists, which have included Crowded Teeth and Miss Mindy. From there, the contacts just grew. I usually invite the main artist/curator to headline the show, then they invite their artist friends and the list grows from there.
I also check out other art shows, such as Renegade LA, Designer Con, etc. to scope out other artists that fit into the Wonderland brand. Artists also email me and we connect that way.
KAO: What words would you use to describe your featured artists and designers?
LLF: Graphic, whimsical, animated, kitschy, cute, and edgy.
Thank you, Leanna Lin!
Supah Mashup Art Party: A Celebration of Cute Collaborative Art + The Corner Museum of Dubious Beasts
Opening night, Saturday, May 11th, 6-10 p.m.
Show runs through Sunday, July 14th
Leanna Lin’s Wonderland, 5024 Eagle Rock Blvd., L.A. 90041
Kim Axelrod Ohanneson writes U Want 2 Go Go, a weekly nightlife/culture blog of fun and frolic, which is featured on Eat: Los Angeles. A former columnist for Patch.com, Kim also co-produces the bimonthly Whiskey & Poetry Salon, is revamping Emperor Norton the Musical, which has had four productions in Los Angeles and San Francisco, and is co-writing a novel. Coffee is her best friend.