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Where do good ideas come from?

Oct 4, 2010

Where do good ideas come from?: How does innovation happen? In his new book Where Ideas Come From, Steven Johnson explores how world-changing ideas surface. Johnson argues that a series of shared properties and patterns show up consistently in certain very creative and fertile environments. By embracing these patterns and incorporating them into our work and personal lives, we will increase our capacity for innovative thinking, the bestselling author and media guru suggests. Are connectivity and openness may be more valuable to innovation than competitive markets mechanisms? Ideas, he says, “want to complete each other as much as they want to compete.”

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