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Hollywood’s annual geek-out kicks off

Jul 21, 2011
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San Diego's Comic-Con International starts today. Thousands of costumed fans are swarming the city. Certainly, many are excited to see one of the god fathers of genre movies there, Steven Spielberg. It will be the filmmaker's first trip to Comic-Con to talk about his upcoming feature, "The Adventures of Tintin." That flick won't be the biggest draw at this year's convention. "Cowboys & Aliens" and "Captain America" billboards across the city are hailing those blockbuster premiers. The new "Spider-Man" will be introduced to fans, too. Still, many Hollywood studios will be absent this weekend. Instead, television networks are filling the void. Why the change? How does Comic-Con help or hurt movie marketing? What are the early reviews of the blockbusters?

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