Can peer pressure solve as many problems as it creates?

Apr 4, 2011

We often think of peer pressure as a motivator of bad behavior, but what about harnessing it for positive ends? In the new book "Join The Club: How Peer Pressure Can Transform The World," Pulitzer Prize-winning author Tina Rosenberg examines the power of peer groups to shape personal and social action in areas as diverse as anti-smoking campaigns, AIDS awareness efforts, and pro-democracy movements. Rosenberg argues that in-group lifestyle advocacy can be far more effective than traditional information-dispersing approaches in promoting positive changes in people’s lives, and provides a wealth of examples in the process.

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