Storefront Report: Silver Lake shop showcases minimalist menswear

Dec 17, 2012

After teaming up to create a collection of  of menswear, friends Stacey Clark and John Swartz of Silver Lake decided that they needed a storefront to showcase their minimalist-style, Modern Nature line of t-shirts, swim trunks and underwear. The result was the opening earlier this month of the Modern Nature store, which is located in the building that houses Rockaway Records, Silver Lake Wine, a yoga studio and other shops.

The owners settled on the Glendale Boulevard location after deciding that parking had grown to tight in the Sunset Junction of Silver Lake.  The storefront faces a parking lot – not the street – but patrons of the wine shop and the other businesses began to wander into the store as Clark and Swartz were beginning to stock merchandise in the stark-white space.

In addition to Modern Nature merchandise, the store carries a selection of THVM denim jeans, Malin & Goetz skin care products for men and women and other items. In addition, Modern Nature plans to host art shows in the space. “There is nothing like it [in Silver Lake],” Clark said.

Read the Full Story at Eastsider LA

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